ABOUT THE DESIGN:
The graphic system for each package represents and pays tribute to each of the coffee’s origins (Nariño, Huila, and Antioquia), a rebrand that brings a classic brand into a contemporary, eye-catching language. This system isn’t applied to the packaging alone; it carries through the physical spaces as well, bringing the experience of a coffee grown with care and detail to guests at the table. A coffee for connoisseurs that celebrates coffee culture.