Hierba Santa

Magical graphics inspired by medicinal plants

A project exploring phytoenergetics and other invisible things. Hierba Santa was born as a way to explore the power and wisdom of medicinal plants. Its digital archive takes the form of a botanical herbarium, inviting people to discover and explore the plants and their properties. The visual identity draws inspiration from the magical secrets hidden within them, using patterns made from close-up plant imagery, earthy tones, and delicate typography.

CREDITS

CLIENT: HIERBA SANTa
2025

WEB DEVELOPMENT: PIERRE PUENTES – BEJUCO
LABEL ILLUSTRATIONS: @navasg

ABOUT THE DESIGN:
We designed a visual system to enhance Hierba Santa’s purpose. Patterns made from plant details and icons inspired by seeds and flowers come together as a cohesive design system that extends from packaging to the website. For the digital experience, we worked alongside BEJUCO to bring the botanical herbarium to life, creating an immersive space to explore the world of medicinal plants.