Branding for perreo universe
For the 2024 edition of one of Medellín’s largest music festivals, the graphic identity draws from club kid culture to imagine a new perreo universe—one where freedom of expression takes center stage and everyone is invited to dress, dance, and exist on their own terms. A flexible and vibrant visual system unfolds through illustrated elements, adapting seamlessly across digital and print formats while supporting a wide range of content and experiences.
client: breakfast club
creative direction / Branding: sola
illustrations: sola
2024. Medellín, col
ABOUT THE DESIGN:
We built a complex visual system that spans multiple platforms: from social media to large-format advertising that covered the city before and during the event. Merch that ended up collaborating along side big brands (Gef, converse, Jet) We also developed a full signage system throughout the festival — stages, entrances, and park decor.