A Flexible Design System for a Contemporary Museum
For more than 50 years, the Museum of Modern Art of Bogotá has been a space that gives visibility to artistic and cultural manifestations in Bogota. In 2020 they wanted to renew its identity, as an effort to continue on its path of being a more inclusive museum. Building on the museum’s rich history, this identity renewal project takes David Consuegra’s iconic 1963 bowtie symbol as its point of departure.
Client: Museum of modern art of bogotá
2020
ABOUT THE DESIGN:
The identity renewal project drew from the museum’s history, reinterpreting its legacy into a flexible, contemporary graphic system. Designed for high adaptability, the identity scales seamlessly across diverse sub-brands, including MAMBO Store, MAMBO Viajero, and the RedMAMBO education program, while maintaining a cohesive and unified visual language.