Mar adentro – juliana

Mar adentro – juliana

Branding for bestseller singer and writer inspired in the seven colors of the sea

Graphic identity design for the cover of the new album by Colombian artist Juliana, titled “Mar Adentro.” A journey through songs inspired by the sea of San Andrés and its people. This visual system evolved into the design and conceptualization of a book that accompanies the album, taking the reader into the depths of the stories the artist tells.

credits

client: Juliana Velásquez | mun productions
Bogotá, col
2024

ABOUT THE DESIGN:
The choice of typography, along with the pattern construction and color palette, allowed us to create a contrast between the project’s cinematic and editorial sides. We built a minimalist mark that feels handcrafted. An entire visual universe inspired by the 7 colors of the Caribbean island sea, carrying stories of love, music, and color.