Rubi

Rubi

Brand identity for a communications & PR agency shaping the Americas.

Rubi Group is a Miami-based communications consultancy operating across the Americas. The project translates the idea of “Communications for the Americas” into a brand identity system that reflects pan-American integration through intercultural exchange and connection.

Rubi Group is a Miami-based consultancy specializing in communications strategy, public relations, and brand management for the Americas. They collaborate with impact-driven organizations, connecting them with relevant audiences across digital channels, traditional media,and virtual or in-person events.

CLIENT

RUBI GROUP

MIAMI, EEUU / SAO PAULO, BR
2024

credits
art direction: sola

The visual identity draws inspiration from the map of the Americas, its colors, and its diversity. We created a contemporary and approachable identity with a pop sensibility, designed to be flexible across the group’s different types of communication—from news and sustainability reports to social media content. The system continues to evolve and expand over time, adapting to the needs of the brand and its growing range of applications.